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5 Things to Keep in Mind When Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users.

As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

Lots of graphic designers are in fact, making the switch over to becoming web designers. Are you too looking forward to making the switch? Here are five tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. Huh, what? The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs.

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about.

User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

It’s a scientific approach, and you should understand that in web design the definition of beautiful is what makes users feel good while navigating through your interfaces and not what is just easy on the eyes. To achieve that you should not only be good at the art, you need to understand the science behind it all as well.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.

4. Follow guidelines, don’t invent your own

“Wait, you want me to follow convention!” Although this sounds like cyanide to graphic designers, it makes perfect sense when it comes to web design. Like programming, UI/UX design has guidelines, such as Google’s Material Design for Android or Apple’s iOS Human Interface Guidelines. And following those is critical to ensure your design doesn’t cause any confusion in the mind of the users.

If you break completely from already established patterns, you might experience a steeper learning curve for new users. Many of them will not bother to figure out your design patterns and will move to another website or application which fits into what they already know.

However, this doesn’t mean that you have no space for customisation and offbeat design solutions. You do to some extent, but unless you work at Apple or Google, it’s not recommended to reinvent entire design patterns that your users have already got used to. It’s not creativity but usability that is important in this field.

5. Play Around

While it is but obvious that you will need to research and read up as much as possible on the world of web design, one thing often missed out on is that as a web designer, you should just visit as many websites as possible. Many graphic designers feel that using a reference throws off their intrinsic creativity and so they avoid using references for what they create.

Note down what you like about them and what you don’t. What makes them different from their competitors? What makes accessing content easier for you? Do you like that additional menu bar? How many clicks or actions does it take to reach from one section of the website to another? All of this will help you out a lot when you are designing your own websites as you can then learn from what others have done and avoid the mistakes that they’ve made.

Conclusion

If you are thinking of switching to web design, keep in mind that there will be radical shifts in your work process and mindset. The hardest part in this transition might be changing your perception of design and its goal.

So before sketching your first interface, try to get into the shoes of the user to understand what they are looking for in the product and what are their goals. Then think of design as a way to help them accomplish those. From now on, that’s your goal!

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5 Common Mistakes in Your Home Business Web Design To Avoid

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don’t want to lose a potential customer or client due to a simple mistake.

1) Don’t Be Too Flashy

Flash animation certainly has its place in the Web site world – but it’s typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don’t Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don’t Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user’s best resource. Don’t lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don’t Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it’s not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don’t Overdo It

Too much or a cluttered Web site design overwhelms your site’s visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers’ heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you’ll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There’s no place like home in professional Web design – the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage’s design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You’ll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper’s major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you’ll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.

Promote Recognition and Testimonials

When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you’ve received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.

With so much depending on your homepage, it’s important to get it right. When you’re ready to create a website yourself or work with a professional, remember these simple suggestions for a professional and effective site that encourages visitors to stick around.

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How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions

Copyright 2005 Tinu AbayomiPaul

In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I’m going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.

Then, in the next part, I’ll tell you more about what some of the components to site promotion are, and how they can work together to help you maintain your travel levels and search engine position despite the ever-changing search engine algorithms.

Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other, rather than just one.

To illustrate how some of these promotion techniques work together and build on each other, we need to go back to the previous example of my own site for a moment.

Each day, I get about 80 – 100 visitors to just my home page from search engines – this month you can verify that by looking at the referrer list at the bottom of my home page (see the resource box at the end of the article). As stated in the last article, visitors clicked through to my site for 1959 different keyphrases. 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

That traffic is invaluable and shows proof of how you can use my multi-pronged methodology to enable you to get top rankings even for more difficult terms. The methods I use are a combination of different website promotion methods that have combined to keep me consistently ranking in first page results for literally hundreds of terms. One of the more difficult of these feats was ranking for the term “free traffic” in both Google and Yahoo on the first page.

So how do I use other site promotion techniques to help keep my site from being dropped from search engine results? And how can you learn how to do the same?

Okay, let’s go back to our example, and look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link – 15 -20% of my traffic comes this way.

My stats say that “1663 different pages-url” that were linked to me brought me visitors. The top three links back to me brought me over 1700 visitors. After the top thirty, most links brought me only 10 visitors or less each.

But even when a site brings me only one visitor, having several hundred sites do this adds up to a lot of potential clients.

So, obviously, getting links back to my site wasn’t the only important part of this particular method of site promotion. It was getting people to actually click through those links to my site. The trick is to get your link listed in places where visitors who are looking for your information will be, and getting that link to appear with keyword related text that you control.

Syndicating your site via RSS is one of the ways that this feat can be made easier – but again, they are but a part of a well-rounded search engine solution. And there are certain things you need to think about when setting up your blog that yield the most search-engine friendly results, as alluded to in part three of this series.

Do you know what else is important about having many links pointing back to your site? Other than the fact that, set up correctly, a percentage of people will click on them and visit you?

It’s the fact that search engines often find new content to include in their results through links that follow back through to your site. That’s one of the top functions of the search engine spiders that crawl the web. They follow links that lead to other links, and so on, deciding how to fill a deficit in their databases with the sites they find.

Not only that, but if the search engine algorithms should all change today, and state that quantity of links pointing back to you will give you only a little bit of positive karma, and that, from now on, only the quality of those links really gives you a big boost, if you used the methods I teach, including ways to optimize your links, you’d still covered.

This isn’t particularly difficult to emulate – if you use a multitude of ways to promote your site to search engines, as well as other ways to increase your site’s traffic. Each one of the techniques builds on the others, helping you maintain your search engine rankings, and bringing new visitors from other sources. I’ll have a sample list for you and a few resources in the next part.

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The Basics Of Free Web Site Promotion

It’s easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn’t afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with “pay per click” advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget.

The practices you perform when promoting your site for free are just as important as any paid advertisements you might run. Indeed, drawing a steady flow of visitors to your Web site needn’t be an expensive affair. So, what things really matter if you’re serious about increasing your site’s traffic for free?

1) You should ensure your site is easy to link to. Even Webmasters who enjoy what your site has to offer may not consciously think to link you. In any case, you should remind your visitors, preferably on every page, how to go about adding your link. Not only will this bring extra visitors, it will improve your site’s relevancy for the search engines. Additionally, establishing link exchanges with similar-themed sites as yours is a remarkably popular and effective way of boosting your traffic levels for free. Your aim should be to establish as many relevant link-backs as possible.

2) You might like to consider adding a hyperlink to your Web site in your e-mail signature. If you’re feeling creative, you could do what some Webmasters do and add a small slogan, too. As well as this and within reason, you should respond to every legitimate e-mail you receive so that your Web address sticks in the mind of your contacts.

3) You should utilise search engines since they’re an ideal form of free traffic. Ensuring your pages are search engine friendly is crucial. The majority of people find information on the Internet via search engines and it’s important that you correctly research how to optimise your site. A good listing on a popular search engine can works wonders for traffic levels, so try spending some time optimising your pages. If you’re unsure and need some guidance with the technicalities, there are numerous sites and forums on the Internet that can help you out.

4) Entering your site for awards is an excellent way to gain recognition. However, when suggesting your site for review, be sure to avoid “automatic award submitting” services, since these can significantly lower your chances of winning. They don’t generally fare too well with the judges either.

5) Although not entirely free, you might like to experiment with running competitions on your site. Even if the prize is inexpensive (e.g. a t-shirt with your Web address on the front), it’s a sure-fire way to reel-in interested visitors. Besides, directories specialising in listing competitions may also link to your site and send you additional visitors.

6) Submitting your site to the Open Directory (dmoz.org) is a free necessity for generating more site visitors. Not only will a listing here help to increase your site’s relevancy (for search engine purposes), it will be accessible via countless other Web locations who use the Open Directory to power their own sites.

7) If you want to instantly draw some attention to your site, then tell all your friends about it. Word of mouth advertising is the best possible form of promotion anyone can muster, and incidentally, it’s completely free!

8) Try telling visitors how to bookmark your site. There are still many Web surfers out there inexperienced with the Internet. You’d be surprised at how many also don’t know how to bookmark a Web site they’ve found. That said, when designing your pages, it’s a good idea to tell visitors how to add a bookmark. Alternatively, you could add a “click here to bookmark us” hyperlink.

9) Newsgroups are perfect for gaining site recognition. Recklessly promoting your site in newsgroups, however, is frowned upon. The key to promoting your site in newsgroups is to participate in newsgroup discussions that interest you. To promote your Web site (and to avoid any behaviour that may be deemed inappropriate), simply include your Web address in your signature. If readers appreciate your point of view, then it’s likely that they will take some time to visit your Web site.

10) You should endeavour to update your site regularly. Fresh, regularly-updated content will enable you to gather a keen audience, and what’s more, it will keep visitors returning. It’s far easier to retain existing visitors than to find new ones. Therefore, your content should be structured in such a way that it entices people to return.

11) You may not have realised but how a person finds their way around your Web site is a make-or-break scenario for traffic levels. If people can’t find what they’re looking for then they won’t view your site in a favourable light – and chances are they won’t return. Therefore, when designing your site’s pages, keep site navigation in mind, since consistent traffic levels are swayed by your site’s user-friendliness. All your content should be easy to locate within three mouse clicks. Think “simple navigation”. If visitors can find what they’re looking for within the shortest amount of time possible then by and large, they will keep a mental note of your site and may pay a visit in the future.

12) Sites that are fast to load keep visitors visiting, and they’ll undoubtedly help to increase your Web site traffic flow. Keeping site loading times down is a free and sensible way to indirectly increase traffic. How many times have you visited a Web page, only to find that it takes an age to load? My guess is that you didn’t bother waiting around. On the Internet, if you want to be successful, then your site should (ideally) strike a balance between presentation and loading time.

Summary: A massive, targeted advertising campaign is the ideal solution for quick traffic. However, most ordinary Webmasters are not working for large corporations who can afford this level of promotion. The fact is you don’t necessarily have to pay for high traffic levels, although if you are opting for the “free” route, you will have to work hard if your endeavours are to be successful. Remember: some of the best and most effective ways to increase traffic do not always require a wallet!

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The Future of SEO As Predicted by Industry Experts

If you are in the internet marketing industry, you know how unpredictable SEO is. With Google and other SERPS constantly changing their algorithms and with artificial intelligence becoming more prevalent, SEO is bound to change significantly in the future.

Here are some of the changes expected for SEO in the near future.

Link Building

For the longest time, building links has been the one factor that that has really boosted visibility on search engines. When you build many quality links, search engines recognize your website as a big brand and your rankings start to improve.

This already started to change with the Google RankBrain update that places more emphasis on relevance, context and quality. This is because the RankBrain algorithm focuses mainly on user intent. For your website to rank, it is best that it answers searcher’s intent and provide value first before you can even think about building links.

Optimizing Visual Content

With continued developments in artificial intelligence, search engines are becoming smarter with what is on visual content like images, videos and others. It is therefore, important that content creators start to optimize around visual content like YouTube Videos. This is done by optimizing the title tag, Meta descriptions, tags, considering the video length and so much more.

Building a Brand

According to Neil Patel, a global brand in internet marketing, the future of SEO lies in building a brand. Most brands like Forbes, CNN, Huffingtonpost and others dominate the market. If you provide exceptional value to your followers, your brand grows and soon you will find yourself ranking better on search engines.

When you are recognized as a brand, it becomes easy to build links and everything else about your SEO falls into place. You demand authority when the number of people searching for you online increases and gives you that authority.

Optimizing for Mobile and Voice Search

Most people now access the internet through their mobile devices. From the word go, your site needs to have a responsive design. This means that it should adapt according to the size of the device being used. Actually, Google suggests that your website should be made for mobile first, not for desktop.

Google penalizes sites that are not optimized for mobile by sinking their rankings. With smart home products and increase in mobile, voice search is on the rise. Cortana, Google Voice Search, Siri and Amazon Echo have become favorite virtual assistants for many people.

Voice searches are usually longer and more conversational; therefore, you should target such long words on your website. Become more conversational in your blog and do comprehensive keyword research for long phrases.

Google and all other search engines are getting smarter and therefore hard to beat with bad SEO strategies techniques. However, with AI and more information on user intent, if you provide value and answer to the queries that people have comprehensively, your rankings might just shoot to the first page of Google.

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Tentu saja dari beberapa mereka yang kesehariannya sangat dipadati oleh sebuah kesibukan yang begitu padat ingin mencari kesenangan yang mungkin menjadi sebuah hobi mereka, salah satunya adalah dengan bermain judi online. Dari beberapa survei kami terhadap para member yang sudah tergabung banyak dari mereka bermain judi online ini adalah dengan alasan ingin mengisi kekosongan dan mencari sebuah kesenangan dari keseharian mereka yang disibukan oleh pekerjaan. Walaupun memang berfikir seperti itu mereka juga sudah pasti mengharapkan sesuatu dari yang mereka mainkan tersebut apalagi jika bukan kemenangan. Dan hal ini memang sangatlah sulit dipisahkan dari suatu game yang sering dimainkan oleh seluruh masyarakat. Kami sebagai agen situs slot togel terpercaya ingin memberitahukan kepada anda bahwa tidak hanya melulu tentang sebuah kemenangan saja, semua akan terasa sia-sia bila anda tidak mengertikan apa yang sedang anda mainkan. Contoh hal dari permainan togel terpercaya yang saat ini ingin kita bahas guys, anda tidak akan bisa memenangkan permainan ini bila anda tidak mengerti apa yang akan anda mainkan, dan hal tersebut tidak perlu anda khawatirkan.

Permainan togel online juga menyediakan beberapa jenis permainan yang dimana nantinya anda bisa mencari salah satu type permainan yang mungkin menurut anda mudah dimainkan. Dengan kemudahan tersebut anda jangan menganggap bahwa permainan ini bisa begitu saja anda menangkan, harus bisa melihat dan mengerti dari permainan ini dahulu jika memang anda ingin mendapatkan sebuah kemenangan yang benar-benar diharapkan. Dengan begitupun tentu saja kesenangan yang anda harapkan tercapai dengan sempurna dan bisa menghilangkan rasa stres yang dialami anda dari hari-hari yang dipenuhi kesibukan. Dan nantinya apabila memang anda sudah sangat sering memainkan sebuah permainan togel singapura maka anda pun sudah pasti akan mengetahui seperti apa jalan permainan ini dan bagaimana anda bisa memenangkannya, karena sebuah permainan togel tidak bisa begitu saja langsung anda mengerti dengan cepat.

 

Perlu sedikit waktu untuk bisa anda mengerti tentang permainan ini karena memang dimana dari rumusan yang dikeluarkan oleh pihak bandar togel online tidaklah mudah dimengerti begitu saja, perlu waktu untuk bisa anda pahami. Akan tetapi bila memang anda cepat dalam membaca suatu pengeluaran yang ada hal tersebut juga sangatlah mendukung tingkat kemenangan anda dalam bermain togel terpercaya nantinya. Menurut kami hal tersebut menjadi salah satu poin penting yang memang harus bisa anda ketahui terlebih dahulu sebelum memulai suatu permainan, karena tidak mungkin jika anda bertujuan untuk mencari sebuah kesenangan yang bersifat untuk mencari kesenangan dan nantinya malah hanya membuat anda menjadi beban serta stres, hal ini yang harus harus tetap bisa dikedepan untuk anda yang semata ingin mencari sebuah kemenangan dan juga kesenangan bukan malah menghadapi permasalahan apalagi sampai kekalahan yang begitu besar yang nantinya akan membaut anda semakin jenuh. Mungkin apa yang sudah kami sampaikan ini bisa menjadi suatu bahan bacaan yang kedepannya dapat berguna dan bermanfaat bagi anda, tidak terkecuali dapat mebantu anda dalam meraih sebuah kemenangan yang sangat ingin anda dapatkan ketika melangsungkan permainan ini.

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Web Site Promotion Internet Marketing

In the global economy, boundaries cease to exist between the countries for selling goods and services. Facing an indefinite number of competitors with unknown or greater strengths is a constant hurdle in order to hold even a small share in the existing markets. With the advent of the Internet and e-commerce, revolutionary changes are brought into the information management and systems. This necessitates reengineering of the operational/value chain of various commercial trading activities.Web site promotion is an emerging concept that has been redefining the promotional methods practiced by enterprises great and small. There are frequent shifts in customer loyalty from one brand to another and shortened life cycles of products due to technological advancements. It becomes essential for an entrepreneur to reach out to the maximum prospective customers within a short time, to get new business, and adapt quickly to a rapidly changing marketplace. The one and only solution is to promote one’s products through electronic media.Web site promotion means a company having its own web site that provides the information on its portfolio, products or services offered, and contact information. It may feature additional information such as accreditations, partnership/dealer networks, documentation/product literature, demo packages for test trial or free down loads, product delivery services, online order processing, and interactive query line.A well designed and well developed web site with efficient information processing and interactive features should be incorporated. A top slot in important search engines would help the entrepreneur to gain visibility over the market, gather prospective leads and ultimately build a successful business. A powerful online presence aids in reaching out to highly targeted clients effectively. Web sites help to build brands. They provide product information to drive sales, and advertising and sell products directly over the Internet. Finally web sites help customers to study relative features of similar products and their delivery services, so as to seek the right ones.

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Four Free Web Site Promotion Tools that Will Bring You Tons of Site Traffic

EVERYONE CAN USE FREE PROMOTIONAL TOOLS EVERY SINGLE DAYIt continues to amaze me how so many web site owners out there still pay huge bucks to web site promotion companies to do most of the promotional work for their on line business that the web site owners should be doing themselves for free. By applying just a few of the following techniques to their overall web site promotion weekly schedule, any web site owner that is open for business today should be able to attract as many new viewers to his site as he should ever need.1 CONDUCT A SURVEYThe first thing you need to do involving this excellent free marketing tool is to find a site that is very similar to your own. For example, if you have a site that sells PS3 and X-Box 360 video games, you should search out every video game website that reviews and previews the games that you will be eventually selling. Then you can sign up as a member on the web site’s forum board and invite the video game fans that read that message board to complete a survey in which you will give them a discount on any video game of their choice after completing the five minute questionnaire.This is a definite win-win equation because the survey taker will get a discount on his next video game purchase, and you have just landed a new customer and viewer to your web site. The posters who will read about this survey taker’s dealings with your company will also pay a visit to your site because they too will want that free discount which will allow you to grown your overall subscription customer base exponentially in the coming months which makes conducting various surveys in your own specific market such a great web site promotion tool.2 LINK EXCHANGEOne of the most powerful web site promotion tools that happens to be free of charge is linking your site up with a much larger one that can bring their customers to your site. You should always be looking for web sites that deal with your exact product or service so you can e-mail the webmaster or web site owner and ask them to link to your site if you can link to their site.Some web site owners feel that they are already way too popular to give a reciprocal link to yours just because they don’t need the aggravation of going to your site and analyzing your web pages content, so don’t take it too personal when some of them turn you down. But you should be able to find plenty who will, so as soon as possible you should go do a Google search using your keyword description of your site and contact the top thirty web sites on Google’s search pages and start querying the web site owners today so you can harness the power that this great web site promotion technique will bring to your site.3 ARTICLE WRITINGEven if you can’t put two sentences together so you can write and submit articles about your subject matter on your site, you definitely should hire someone who can, otherwise you are missing out on garnering the best targeted web site traffic available on the world wide web today. When you submit an article to a submission service which will then blast your article to hundreds of sites that are hungering for great content, you must include your web site’s URL which will allow your article viewers to visit your web site en masse. Just make sure your articles have great and pertinent content embedded in them to allow this web site promotion tool to work best for you.4 VISIT FORUMS EVERY DAYA nice and subtle approach using this web site promotion technique is the best one. A good example would be if you own a web site that covers the exciting world of car customization. Just start a Google search using the keywords “car customization sites” and then sign up on the most popular sites that you feel will reach the best target audience for your site.You can then strike up conversations on line about the various companies that make new car accessories for Nissan, Honda and Toyota and also leave your web site’s URL in every posting that you have generated. Don’t hit people over the head with describing your web site in “hard sell” language though. Just include a slight description of what the car customizer enthusiast might find appealing about your site without acknowledging that your are the site owner.Along with these four free great web site promotion techniques, you should also make it a daily habit to seek out advanced promotional tool software that many web sites will happily give you for free, thus ensuring your online business success story will be a happy one.

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Marketing Your Business Online – Tips to Bring Your Business Online

Marketing your business online is one good option to get more customers and eventually make more profit. The wide reach of the internet, in fact, the global reach of the internet has made it a great avenue to advertise your business and expand it later.Even if you do have a small business, your online presence can be a big step towards expanding your business. In fact, you can even focus on maintaining an online business as you can cater to a lot of customers worldwide. If you are a small business owner, here are a few things that you might find useful in marketing your business online.- Create a rich-content, professional looking websiteYour website is your online store and you have to make it appealing to customer at the same time informative. One thing that can help you make your business grow online is to provide your online readers with the information that they need to learn before purchasing the product. This may depend on the type of business that you want to promote online, but generally, online readers often want to know more before placing their orders, so make sure you take care of that as well.When it comes to designing on the other hand, you have to also make sure that you show professionalism to your clients. This is one way that they can trust you as well. In the online world where trust is a big issue, especially when it comes to transactions involving money, it is indeed important to be able to get the customers trust and their willingness to spend their money on your business.- Take advantage of the free internet marketing toolsIf you can’t advertise your business on print and television without shedding a lot of cash, you can actually find cost-effective ways in marketing your business online. In fact, you can find free internet marketing tools to help you promote your products and services.Participate in forums, write articles and join social networking sites for businesses. Indeed, there are a lot of ways you can promote your business on the internet and bring interested people to your website.- Advertise.Advertising online does not cost you as much as advertising on TV, on print, or in billboards. Even if you do have a small business that caters only to a limited number of people and to a specific region, you can however opt to customize your advertising to make your marketing more localized.Unlike the conventional forms of advertising, you can also promote your business given the budget you have for advertising and based on what you can afford. Among the advertising methods you can opt for are the Google AdWords, banner advertising as well as article marketing. You can also explore the great benefits of pay per click as well as affiliate marketing, which are among the popular and good ways to promote your business online.

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