Having a business online is rapidly becoming an integral part of any modern day business. It is no longer enough to simply have a physical store. Customers are beginning to rely on the internet more and more, and there is an increasing demand for convenience and ease of access. Many people use the internet to find out what stores they will visit and what products are worthwhile.Because of this, businesses that limit themselves to only having a physical presence are at a significant disadvantage in today’s competitive market. There are two distinct types of business online. The first is online advertising, where the business website is used to promote the physical business, but no online trading is done. The second is online business itself where products or services are sold directly over the internet. This can occur in a number of different ways such as through online auctions, the sale of electronic products or services, or the sale of physical products that are paid for online and then shipped to the client.It is becoming increasingly common for businesses to operate with a combination of these two business types. They offer an online store where some of their products are sold directly to consumers, while also maintaining a strong physical presence. In many ways, this offers businesses ‘the best of both worlds’.Businesses that operate in this manner are have two distinct components, which are not subject to the same restrictions as each other. For example, physical stores need to be closed on certain public holidays, but online stores do not. Likewise, very few physical stores are open 24-hours a day, but there is no need for online businesses to be closed at any point.Conversely, when purchasing a product online, there is no way to feel its shape, texture or to try it on if it is an item of clothing or something similar. Getting assistance from a person is difficult, although not impossible in online businesses. Thus, the two types of business are complementary to each other.When running a business online there are numerous options to improve how recognizable the company is. Many web sites offer paid advertisements, or will link your business in return for linking theirs. Such networks of affiliations play an important role in business success.The startup costs of an online business are much smaller than that of a physical business, particularly if the products or services are electronic in nature. For example, there are many places that offer web site hosting, and many people are experienced in building effective web sites. This gives many more people the chance to start up businesses, although success must still be worked for.An online business is something that can be important in a large number of situations, such as if there is already a well-established physical business that is linked to the online business, or if the web site is the beginning of a brand new business. Because of this, it is an area both for the experienced and those that are new to the field of business. Whatever the situation, the creation of a business online can have numerous advantages especially given the increasingly technological nature of modern society.
The Benefits of Creating a Business Online
3 Important Facts On Why SEO Is A Must In Modern Age Websites
Search engine optimization (SEO) is a powerful tool for any company that wishes to be in the market limelight. Modern businesses today require a well-designed website that would impact targeted audiences and attract the attention of top search engines like Google to secure higher page rankings.
Every web page is important to impact potential customers from all channels; hence, SEO is a necessity for businesses to thrive in a highly competitive market.
The properly implemented SEO site offers the brand and business better opportunities to be recognized in their industry and market with more web traffic flowing to their stores.
SEO for Site Success
SEO is critical for a website to succeed as it is acutely noted by Google and other search engines which would accord high or low page rankings on it. This would affect the flow of traffic to its stores as web users are influenced by the recommendation of the search engines.
It is quite natural for web users to click on URLs that are placed on the first page of the SERP listing then scroll down the page.
This would offer businesses more opportunities to convert web traffic into increased sales and e-mail list subscribers. It is noted that a well-defined SEO site draws more advertisements clicked to boost brand image and company reputation for better bottom lines.
SEO is vibrant for both big and small businesses as the cost of implementation and maintenance is very low which is especially beneficial to small businesses with low marketing budgets. Organic traffic generated from the search engines and social media could be free with many marketing tools made readily available.
Types of SEO
SEO can be found in two divisions; namely, on-page and off-page. These are available to enhance the page ranking by search engines. Each has its own salient points to be of advantage to the brand or company in building a stronger presence in the market.
Smart business owners and marketers would want to deploy the right mix of both to secure higher rankings of top search engines that would bring in more web traffic to their websites.
The apt deployment of on-page and off-page SEO is instrumental in generating organic traffic to the site which business owners and marketers could work on for growing their mailing list and customer base.
On-Page SEO
There are various aspects of on-page SEO that could benefit the brand and business when executed properly by the business owner or marketer. This would help optimize the site that would generate better page rankings for more web traffic.
This is where content published on the website must include relevant and important keywords which are used by web consumers in their online searching. Such features are sought after by search engines’ bots in evaluating a website or blog page.
Good and appropriate keywords offer clearer indications of the business message to search engines which they use to attract the right target audiences to its stores.
The apt implementation of keywords in the URL optimizes the site as an on-page SEO feature.
On-site images with the inclusion of alt-text (not noticeable to site viewers) serve to be of great significance to the search engine bots during site or page evaluation and indexing. Keywords could be added with the alt-text that would capture the attention of search engines for better page rankings.
On-site SEO also includes the hosting of the site and its designs that would ensure mobile compliance or mobile friendliness especially if fast loading speed is executed.
Off-Page SEO
The other aspect of SEO is off-page SEO which is also relevant in boosting the ranking of the website or its pages easily. This includes the important feature of link building where good links are included in the different web pages that would direct traffic back to the website or landing pages of the business.
This proves to be a dynamic online marketing technique where good links are generated off the web business sites back to the targeted sites. These are known are back links which search engines are favorable to as their presence proves to be a strong indication of the site’s worthiness or value of its contents.
Backlinks are dynamic off-page SEO features that would generate organic traffic, readily to the website, especially when they are augured by top search engines like Google. It is expected that more web traffic would flow to the website with backlinks as these enlighten web users searching for their desired information or sites.
It is crucial for good backlinks to be readily available from various reputable sites in the market, which would draw more web traffic to the business site in promoting the brand and its products or services. The more widespread these links are, the more web traffic could be generated from different sources to boost the presence and market value of the brand or business.
Hence, it is not surprising for a business site to sport many backlinks from reputable sites and channels that would bring in more potential business leads.
These links could be easily shared from dynamic online sites such as social media networks, which attract millions of web users. This could boost the market strength of the brand or business site with better SERP listing as the involvement of social networking links are deemed to be valuable SEO features by search engines. However, it is crucial to maintain these links constantly for the best effects.
Conclusion
In this 21st century market, SEO is deemed to be a highly important online marketing feature that must be aptly implemented to win over the favor of top search engines like Google for the best of web page ranking and SERP listing.
What to Consider Before You Buy a Home Security System
What’s the difference between a home alarm system and a home security system? Technically… nothing! Basically what matters most is the level of home automation, the installation process and the monitoring options. There are many home security systems to choose from and this needs careful consideration. The best way to come to a good decision is by answering the following questions.
* Do you own or rent your current home?
* Will you need remote mobile access and what are the options?
* Is a camera necessary?
* Are you planning to move anytime soon?
* Do you need more than an anti-burglar system?
* Any good referrals?
* What is the reputation of the security system?
These simple questions will guide you to the choice of home security and ensure you get precisely what you need. You will find that most home security systems come with extra features that you don’t need and most likely will never use! Being a smart shopper will save you money and a lot of headache. Just do your homework properly.
So what next?
After answering the above questions, its time to go into the actual home security system options and get the best that suits your needs or that you prefer. The following is a summarized list of features to always look out for when investing in a home security system.
* Cost – this covers buying the equipment, installation and monthly monitoring subscription costs. You need to consider the price of the equipment as well as the installation cost that comes with the home security system bought. Some wireless security systems require a simple DIY, but you can also hire a handyman if your DIY skills never developed! Make sure you get the best bargain as you will get different quotes for the same thing.
Tip: Wireless home security systems are cheaper and easier to install compared to wired systems.
* Installation – the next thing you should consider is the installation requirements and procedure. While some simple systems installations are DIY, you might need to hire a third-party professional handyman and pay by the hour to get it fixed properly. Otherwise most security companies will do the installation for you which is charged as part of the overall cost.
* Monitoring – how your home security system is monitored is very important. Most security companies will have a central monitoring station that is manned 24/7. There are basically 3 ways that monitoring channels can be set up. Cellular monitoring which is the safest option but also most expensive, phone line and internet which is the cheapest of the three. Please note that central monitoring costs can run up to $60 per month and you may not actually need it! Also, self monitoring may be a good idea but not always the best option.
* Home Automation – this is one feature that has gained popularity in recent times. Please note that you’ll need to pay extra for this. Basically what this will do for you is allow you to control appliances and the security equipment while you’re out of the house. You can be able to view live or recorded CCTV camera feeds and disarm or arm the alarm from wherever you are through your smartphone or any other web enabled device. A system that supports various detection and sensor while allowing you extended control options is the best.
* Contracts – always remember to read the fine print. Many security companies will slap you with a contract when installing the home security system for you. Check the period of the contract and the terms before signing anything. Also confirm if the contract covers things such as moving the system to your new home in case you need to move. Contracts are binding legal documents and you will want to be on the safe side of the fence when things go unexpectedly wrong!
* Warranty On Equipment – you will want to consider this very keenly before purchasing any security or home monitoring equipment. Most security companies offer a warranty covering free replacements or repairs for a certain period of time. Confirm the warranty information to avoid any future problems.
* Scalability or Add-On Features – another thing you will want with a security system is the ability and ease of upgrading or downgrading as required. As lifestyles are known to change, it’s important to find out before hand if the security system will allow you to incorporate the changes or additions without complications.
* Remote Access – a good home security system will also allow you to have remote access either via mobile apps or web-based dashboards.
6 Keys To Home Business Success
The Home Business industry is a multi-billion dollar industry, but unfortunately the vast majority of people (more than 95%) never achieve any level of success with it.
Why?
Because they don’t know the 6 keys to home business success, and they give up before they see results.
So many people get started in this industry with the vision of creating massive residual income by telling 5, who tell 5 who tell 5 and they all live happily ever after. Unfortunately, they tell 5, who tell them where to go, and for most people that’s enough rejection to make them throw in the towel and give up all together.
Very few people have the fortitude to hear no as next and keep persisting.
And even the few who do persist still won’t see the kind of results they want because the system they’ve plugged into is missing one or more of the 6 keys to home business success.
What Are The 6 Keys To Home Business Success?
I haven’t been in this industry for decades like many of my mentors have, although I’ve seen enough in a few short years to know what works well and what doesn’t.
My first exposure to the home business industry was at a seminar. A speaker at the front of the room was pitching his program on how to get grants and loans from the government. The program sounded great, but near the end he said “who here would like to learn how I really broke free from my job as a garbage man and became financially free?”
Of course most of the hands in the room shot up, and he proceeded to go into his home business presentation. After more than 30 minutes of hearing about how these revolutionary products would replace most of the everyday cleaning and self care products in your home a few people in the audience finally started muttering “oh, it’s ______”. I won’t mention the name of the company here, but suffice it to say it’s a very well known company in the network marketing industry.
He made an irresistible offer waiving the sign up fees and allowing anyone interested to get started for just $1. He even promised to work with anyone who was serious and to help build our teams for us. Seemed like a great opportunity so my wife and I signed up and bought our starter products. After a few months of paying nearly $100/mo to keep our distributor status and earning a big $2 cheque we bailed.
Now in fairness, we didn’t work on building the business either. What I do know is that the 2 people who’ve done very well in that business speak from the stage, and seem to build their business from the hundreds of people in the audience, not from doing milk and cookie parties like they encourage their team to do.
My next venture into the home business industry was even more eye opening. This was a program with a high ticket core product. It was a vacation travel package that cost over $3,000. The allure was that with just 12 people in your organization you’d earn 4 times that amount!
What should have been a clue though is we were trained to tell people that we invited to see the presentation that “I can’t tell you what it is, you just have to come and see.” if they asked what it was about. What’s interesting is that I saw people make thousands in that company in as little as a couple of weeks. They had people making 6 figures in their first year, but despite my best efforts, I still barely broke even on my initial investment.
Today, I’ve sworn off of doing business the old way, and that’s why I’m excited to share the 6 keys to home business success with you today, to hopefully save you some of the headaches and challenges I faced in the past.
Key #1 To Home Business Success
1) You need a product to sell that pays high commissions.
The first key to success in the home business industry is to find a product that pays high commissions. For the most part, the commissions paid out in the home business industry just aren’t high enough for someone to make a full time income from unless they’re able to recruit a small country into their downline. In fact, a few of my mentors had teams of 5,000-10,000 and were still only making a few thousand dollars a month, all while getting stuck on 3 way calls from dawn to the early morning every day.
Finding a product that pays 30-70% commissions will make a world of difference to your success in the home business industry. Better yet, is that the commissions will be paid out quickly, not weeks or months down the road. People want to see success early or they’ll end up quitting before they truly get started.
Key #2 To Home Business Success
2) Your product needs to be affordable to the masses.
The core product needs to be affordable to the masses. You will have far more success offering your products to people if they’re what my mentor calls “under the radar money”. This is a purchase that’s under about $200 that someone can make without causing a major fight over spending with their spouse. One of the big objections people get in the home business industry is “I have to speak to my wife/husband” which is really just an excuse. If your core product is only $25 to say $197 most people will be able to make that purchase themselves and not have to run it by their significant other.
Once someone makes that initial buying decision then your goal is to upgrade them to the highest level of products that makes sense to them. Notice I said makes sense to them. Your goal is not to sell the most products regardless of their circumstances. Your goal is to help them achieve their goals, and set them up with the level of products that will best help them achieve that.
Key #3 To Home Business Success
3) People need to be able to become profitable in 30 days or less.
One of the major reasons people fail in the home business industry is because they don’t see any wins in their first few weeks. To ensure longevity your home business system must enable people who plug in and apply the system to become profitable in 30 days or less. If people are able to become profitable quickly, they’ll become loyal customers for life. If not, they’ll quit and hop around from opportunity to opportunity looking for something that is.
Of course, not everyone will become profitable, because not everyone will even take the first step. It’s strange. People will sound all fired up and motivated, and then fall off the face of the planet and never even take the first step towards building a successful home business. It’s just human nature, and there’s nothing you can do about. Focus on helping the people who are in action.
Key #4 To Home Business Success
4) Your offering needs to include upsells and higher ticket items to enable someone to make the most amount of money in the least amount of time.
Having an affordable core product is great to enable people to get started, but earning $5 or $10 or even $50 isn’t life changing income. In order to create a truly successful home business you need to be able to earn higher ticket commissions.
Having the ability to sell $500, $1000, and even $3000 products is how you generate full time income with minimal effort. Making one or two sales of these types of products is how you go from making lunch money to making full time income doing part time work.
Key #5 To Home Business Success
5) The corporate videos need to convert on their own.
This is a big problem for much of the home business industry. People are drawn in by a compelling, charismatic presenter who has a way with words that just draws people in. The problem is, most people aren’t able to duplicate what their sponsor does or says, and gets rejected every time they try to “show the plan”.
Many companies have now produced DVD’s and video for their distributors to hand out, but even those don’t effectively convert viewers into buyers.
To be successful in the home business industry you need to have access to corporate videos that can do the telling and selling for you, so that anyone who gets started can just share the video with others and start seeing results. If the corporate videos aren’t effective in converting, then you won’t be successful either.
Key #6 To Home Business Success
6) Your offering needs to include marketing training to show people how to build their business beyond their friends and family.
Most of the home business industry teaches new people to make a list of their friends and family and to start reaching out to them and inviting them to a presentation. For starters, most people either won’t even make a list, or won’t bother contacting the people they put on the list. A small group of people will contact everyone on their list, and even still will only have a handful of the hundred or so they contact take them up on their offer.
Then the question becomes NOW WHAT? How do you continue to grow your business if you’ve already spoken to everyone you know, and only a few of them were interested? Go find new friends by wandering around Walmart asking people if they keep their business options open? I hope that’s not your plan.
You need to learn how to market so that people actually looking for what you have to offer come looking for you. Yes, it’s possible, and it’s called Attraction Marketing. If you’re in the home business industry and you’re not employing attraction marketing strategies as part of your daily actions you’re going to run out of people to talk to fast.
This isn’t the 70’s and 80’s anymore when no-one had heard of home businesses. Today, pretty much everyone has an experience in the industry, or knows someone who has. Sure those old strategies work, but not nearly as well as they once did, and they never worked as well as attraction marketing does.
So there you have the 6 Keys To Home Business Success. I hope you found the information valuable and would appreciate it if you could leave a comment below and let me know your thoughts.
5 Things to Think About When Planning for Your Home Design
Planning for your home requires a more extensive approach and a lot of decision making to do compare to when buying one. Finding the perfect building lot is already a challenge, designing how your future abode will look like is another challenge. Putting together your dream home design on the current lot that you have as well as balancing the act of planning and budgeting can be quite difficult and may require professional help.
Here are some of the ways that can help you on your way.
Research for your dream home design
One must decide on what type of home they are about to build before actually designing how it looks like. It would be advisable to have a list of the things that you want your home to have prior to creating the blueprint. House styles today have different offerings, so it would be wise to browse for ideas before actually putting all these ideas into paper.
A quick sketch would also help in conceptualizing your dream home. Since you do not have to implement this design yet, you can still get ideas and mix and match the things that you want to have inside and outside your home. However, it is important to know the basics that would be included in your home such as the number of rooms, family areas, dining rooms, garage, kitchen features and bathroom features that you would want to have. Planning for internet connections as well as the cable and phone connections is also advisable.
Check local zoning laws and building permits
Upon the completion of your blueprint, the next step necessary would be getting the necessary permits and existing zoning laws and standards in your area. Be sure to implement structural specifications required for buildings that are constructed in your area. This can save you many headaches that you may experience during the actual construction of your home.
Designing within your budget
No matter how stunning you may want your home to look and feel like, you still need to shell out a certain amount of money to be able to execute your plan. Compare your current plan with the budget that you have and willing to spare for your dream home and adjust accordingly to fit. Take note that spending too much may lead you not having enough to buy furnishings for your dream home. Plot where your current budget can get you through with the construction of your home and budget accordingly on what you can really acquire as your budget during the actual construction. It is better to adjust now with your plan rather than having to sacrifice the quality of the construction of your home once your budget starts to hurt.
Design to fit your plot
Consider the actual lot area that you have prior to implementing your house plans. Do you want to have a large lawn and a backyard? Do you want to locate your home just a few meters away from the street to maximize the area of the plot that you have? Slopes should also be taken into consideration to be able to control backfilling and excavation costs that may be required to execute the design that you want for your home.
Locate bedrooms in areas where you get to enjoy the privacy that you require and place windows in areas that will help in making your homes more energy efficient.
Maximize your space efficiency
Make sure that you have a logical flow on your home design. The kitchen and laundry areas should be located near each other to conserve on plumbing installations. Design areas like the kitchen with access to areas like the garage or areas where you require such accessibility. Be sure that your actual furniture would fit in the layout that you have created.
Inspect Your Home for Moisture to Prevent Damage
Flooding usually gets all the attention when it come to the thoughts of damages done to home from water. However the damages from small leaks can itself be huge if not caught and corrected. This information can save you thousands of dollars. We recommend that home owners inspect their own homes annually and have their homes inspected by a home inspection company every 3 years looking for moisture issues.
Every home has a water heater of some type. It is estimated that 5 to 7 million water heaters fail ever year, and all failures have possibility of causing water damage. The average cost for repairs after a water heater fails can exceed $20,000 according to the Insurance Information Institute. Home owners can spot early signs of water heater failure quickly and easily. With the large potential for damage this should be inspected often by the home owner.
Other areas of moisture issues are harder to see and home owners are recommended to have a home inspection company conduct a moisture inspection on the home. This is slightly different than the whole home inspection that is often done when buying the home. A moisture inspection focuses only on moisture related areas. Moisture is a necessary ingredient for mold issues. Often moisture inspections are done along with testing for molds if suspicious growth is found during the moisture inspection. If suspicious growth is observed then the home owner can decide to have the inspection company take a swab sample and air samples for mold analysis by a lab.
A moisture inspection is more than looking for leaking pipes and drains. Exterior situations that can lead to moisture intrusion are looked for as well as proper ventilation for attics, attic spaces, crawl spaces and roofs are looked at as well. Moisture problems in many spaces can go unseen for years. This delay is identification increases the difficulty and the cost in correcting these issues.
Moisture meters and humidity levels in the home can be measured and utilized as well to help determine issues and potential causes. If conditions and situations present themselves thermal imaging cameras can also be used as well to help determine moisture issues.
Molds are present in every home and in the fresh exterior air. If a mold spore is present on a food source such as drywall, wood trim, wood or even on dust it will not necessarily grow to a problem level. If that same spore and location were to have moisture added, now you have conditions where molds can grow and become an issue.
To prevent water damage and moisture related issues such as mold growth it is recommended that all home be check often for water leaks. Home owner should often monitor their homes and hire a home inspection company to do a more thorough moisture inspection every few years to help protect the home and the health of the family.
Different Ways Social Media Impacts SEO
Social Media is about interacting with the audience and knowing them better. It’s not a choice whether we do it or not, it’s about how well you do it. It inspires the audience and gives them a reason to stay loyal to your brand. It plays a vital role in the branding of your business and you shouldn’t take it for granted. It’ll impact your search ranking and put down your efforts to zero. In an order to turn the table positively for your business, make sure you hire a well-reputed company that handles your social platforms. If you want to know more how it’ll impact your SEO, take a look at the points mentioned below.
· Drive Traffic To Your Website: When a visitor likes your post or want to know more about your company, they’ll move to your website directly. It may automatically increase the flood of traffic to your website and to make it possible, make sure you complete your social profile and provide all your details down.
· Help To Rank Higher In Search Engines: Everything you put on social media will stay always in the Google and help the search engines index it well, which improve the ranking of your website. It’ll help you knock the competitors out and make your position higher among the customers. For this, you stay active on all the social platforms and target the right audience.
· Boost Brand Awareness: Also, it helps the audience aware of your presence, which increases your chances of getting connected with more and more people. It not only increase brand awareness, but also target the right audience. Make sure you are always ready to get engaged with your audience and stay active and available to them all the time.
· Easy To Capture External Links: External links are very much important to increase the ranking of your website and social media helps to capture them easily. You can use different social platforms to promote and share your content to a wider audience, which increases your chances to get more and more external links.
These are some of the ways that prove how social media impacts SEO. So, don’t take your social image for granted and prepare yourself for that too. Create your presence on different platforms and complete your profile with all the necessary details to reap the benefits of social sharing for your higher search ranking and expansion of your business.
SEO Tools Everyone Should Be Using
In the game of search engine optimization, there are winners and losers. The difference between them is their rankings. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.
Some entrepreneurs choose to consult a digital marketing firm for their SEO strategies. However if you’re prepping yourself to see how well your site is doing on search engines, you can familiarize yourself with the best tools for SEO.
Mind you, some tools are paid and some are free. Nonetheless, these tools are the best of the best and up-to-date, so it’s most likely worth investing in.
Searchmetrics
Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of collected data per website, giving you insights and trends in backlinks, SEO visibility, and the like.
They also provide a weekly ranking for keywords, which is good for measuring which keywords your website should rank for. Searchmetrics gives insights on overall search trends.
Google Webmaster Tools
Google Webmaster Tools is a free toolset that helps you understand what’s happening on your website. It also explains the essentials of Google search, and helps you comprehend the way Google sees your site.
One of its features allows you to browse an article the way Google perceives it. This allows you to step up your SEO game especially if your campaign is doing poorly. The data you collect from this feature can help you adjust the webpage for better results.
SEMrush
SEMrush is a free tool for keyword research. The website offers many toolkits including an SEO toolkit. One of its top features allows you to plug in different web pages to see how they’re ranking for which keywords, how that page ranks for a certain keyword, particular keywords’ monthly search volume, and the like.
Additionally, SEMrush also lets you research appropriate keywords, compare your page’s performance to your competitors’, analyze backlinks from other websites to yours, and play on similar on-page SEO opportunities.
UpCity SEO Report Card
This tool allows you to analyze how your website ranks against your opponents. Like an actual report card, SEO Report Card gives you an assessment of your rank, link building, on-site analysis (how well you fused your keywords throughout your site), website accessibility (your site’s load time and ease of accessibility for crawlers), trust metrics, and current indexing (the number of your site pages that have been indexed).
This tool is free, and all you have to provide is some contact information like your name, email address, phone number, and website.
Seobility
Seobility shows you how well or badly your website’s SEO optimization is performing. They have various features like SEO check (checking your website and giving you tips for better SEO), keyword check (showing you how your page is optimized for your keywords), SEO compare (comparing your page and another for the same keyword), and ranking check (checking your page’s rank for any keyword).
Seobility has automated website crawling that checks your website while following all backlinks, monitors your emails, and detects errors in content and the structure of your website.
Managing your SEO campaign is a lot easier with the help of some of the best SEO tools on the internet. Paying for some tools is better than blindly diving into optimization practices that don’t work and not understanding how your business can profit. You can always consult a digital marketing firm to assist you with these, along with your campaign.
SEO Marketing 2018: Top Trends to Focus On
In the world of search engine optimisation, 2017 was a busy year in terms of an increase in voice search and stricter rules for AMP (Accelerated Mobile Pages). In 2018, there have been some more exciting developments that you can adopt to stay ahead of your competitors. Keep reading to stay up-to-date with the latest SEO marketing trends.
Personalised Search Results
During the last few years, customised search results have developed steadily and are taking centre stage in 2018. Irrespective of whether it is browser cookies, individual search history, location or interests, Google has been emphasising on the importance of personalising SERPs (search engine results pages) for individuals. Personalised is expected to continue to be the point of emphasis thanks to proliferation of smart speakers and other such technological advancements. As this is making it a daunting task for businesses to determine how they are ranking or what they are ranking for, more and more businesses are turning to professional SEO marketing agency for assistance.
Improved Image and Video Search
Videos and images have heavily featured in online interactions over the last couple of years. Faster Internet speed and social media platforms like, Facebook and Instagram are some of the contributing factor to this, which led to increased engagement. To keep pace with enhanced engagement, Google and also other search engines have been modifying the way videos and images show up on search results. Even though SEO marketing with videos and images is challenging, it fetches high return on investment.
Voice Search is Gaining Traction
In 2018, the sale of smart speakers, such as Apple HomePod, Amazon Echo and Google Home continue to increase. This is making voice search grow in importance. As opposed to typing in a search query on mobile devices or computers, users can now save time and use their voice to get the search results that they are looking for. However, voice search queries greatly differ from typed search queries. To keep up, you need to ensure that the keywords or phrases used are as natural-sounding as possible.
Rise of Hyperlocal Marketing
Hyperlocal marketing took off in 2017 as a way to target audience in close proximity to one’s business. Thanks to technological advancements, it is now possible to target the local community a lot more closely. In fact, you can even target individuals by analysing user behaviour, purchasing history, location, interests and so on. So, you need to pay attention to your local SEO efforts in order to grow your brand locally.
Prevalence of the Knowledge Graph
Knowledge graph of Google has been around since 2012, but it has only recently started to replace featured snippets when web users are asking questions. Compared to featured snippets that include an extracted summary from a webpage, along with the link to the page, knowledge graphs provide users with a lot more. For instance, if you search for a movie, the results will not only show you the usual summary, but also information about the actors in the movie, movie times, theatres, movie’s social media pages and so on. Since knowledge graphs provider users with more information than what they have entered into Google search, it is increasingly replacing featured snippets to provide users with a fantastic search experience.
Moving Beyond Google
Google is undoubtedly the dominant search engine and you need to optimise your web pages according to its algorithms. But, everybody is not using Google and you cannot depend on one single source for getting search engine traffic. Moreover, search engines like, Yahoo and Bing have a high conversion rate. So, optimise your web pages for Google, as well as, other search engines.
Stay ahead of your competitors by implementing the aforementioned SEO marketing trends.
Easy Ways to Make Money Online
If you’ve been looking for easy ways to make money online, I’m sorry to disappoint you. Don’t get me wrong. Easy ways to make money online do exist. However, they are not going to be found on any list you come across on the Internet. Why? Because most of those “easy” ways don’t really work.
Do they work in reality? Not really. Will you earn extra money doing it though? Sure, but you will also make more from your nine to five job. The hard truth is that there are only real easy ways to make money from home.
What are these easy ways to make money from home? Well, for starters, you could write blogs for other people. You could also use social media as a way to make money from home. In either case, you will have to set up your own blog or website.
You could also sign up with an affiliate program and sell other people’s products. If you’re selling someone else’s product, all you have to do is display the link on your site. From there, visitors to your site will click on the link and then make a purchase. That’s pretty simple, but if you can find a way to make extra earnings, your earnings could be very substantial.
However, what if you can’t find any extra tools to help others? That’s fine. You can still make extra money by selling your skills. There are plenty of individuals who are interested in selling their skills to others. You can teach them how to do something, and then once they’ve learned the technique, you charge them a fee. Some folks won’t mind paying a fee to learn something new, and if you can make your tutorial downloadable and easy to follow, you can have a booming internet business selling other peoples’ skills.
Finally, you can earn money from home by developing your own website. This is probably the easiest way to earn a side income from home. It won’t make you rich, but it will help you supplement your income. And it’s a great way to help your loved ones. If you’re looking for a fun way to make extra cash at home, you can’t go wrong by exploring all the possibilities.
The truth is that there are several different ways to make money from home. It’s important to explore all your options, as it varies greatly from person to person. That’s why it’s so crucial to have extra tools to use. However, if you can’t find any extra tools, you’ll have to develop some on your own. It varies wildly. And it will largely depend on what kind of skills you possess.
Extra tools for extra earnings are basically everywhere. You just need to be resourceful. But you should also realize that you won’t be paid an hourly rate by any means. The earning potential can be quite great, but it depends on your ability to market yourself. So as long as you have a product or service that people want, you could earn a side income with ease.